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Challenge
Our client, a B2B platform operator, is seeking to increase efficiency and optimize spend in its online advertising environment. This requires deep expertise in digital marketing to ensure strategic alignment of advertising spend and maximize brand reach. Both technical and commercial aspects of digital marketing play a crucial role here, complemented by an in-depth understanding of organizational structures and processes. Given the rapidly evolving digital landscape and increasingly intense competition in the B2B platform industry, efficient and targeted digital marketing is crucial. The dynamic market demands constant adaptation and optimization of online advertising strategies in order to continuously hold one's own against competitors and ensure sustainable business success.
Customer benefits
Together with White Label Advisory, the client's central purchasing department succeeded in finding the optimal partner for their requirements from a short list of three suitable service providers. This service provider impressed with a methodical expertise that went seamlessly hand in hand with an operational and technical understanding. Their specific core competence was in the eCommerce and digital commerce industry. The consultancy was not limited to the organizational aspects of the task. It was able to score points with its in-depth understanding of digital marketing topics and, in addition, to point out the necessary steps for the successful operationalization and continuation of the tasks by the internal teams. This holistic approach enabled the client to derive maximum benefit from the collaboration and to increase the efficiency and effectiveness of its digital marketing efforts.
Industry
Software & IT Service Provider
Volume
90.000 Euro
Offers
4x
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